#myfavouritegarment – sustainable textiles in everyday life

This project aims to increase understanding of how everyday choices, such as caring for, repairing, and reusing our favourite garments, can help reduce textile consumption and climate impact. Rather than focusing on what we should stop doing, the project highlights what we already do when we take care of the things we value. In the project, IVL works together with ElectriCITY, Slow Fashion Hub, and Stockholms Stadsmission.

Through the #myfavouritegarment (#mittälsklingsplagg in Swedish) campaign, stories are collected about garments that people have chosen to keep, repair, or reuse. These stories are combined with research-based knowledge on sustainable textile use. The focus is on strengthening emotional attachment to clothing and promoting a culture in which textile care is seen as meaningful and valuable.

Together, we are developing educational materials for schools, a digital platform with open resources, and a mobile exhibition with activity kits for local engagement. The Hammarby Sjöstad testbed is complemented by national dissemination. The aim is to create tools, role models, and stories that make the circular transition concrete, engaging, and accessible, for schools, households, municipalities, and civil society.

Project objectives:

• Launch and promote the #myfavouritegarment campaign as an inclusive platform for public engagement and awareness.
• Develop educational materials for schools that explain textile production, environmental impacts, and sustainable habits in accessible ways.
• Test co-creation methods for participation, storytelling, and local dissemination in an urban testbed.
• Build a website that brings together stories, guides, educational resources, and materials for national use by schools and civil society.
• Develop a strategy and policy input to enable long-term use, replication, and policy impact.
  

The project is coordinated by IVL Swedish Environmental Research Institute and implemented together with ElectriCITY Innovation, Slow Fashion Hub, and Stockholm Stadsmission. Together, we aim to create tools, role models, and stories that make it easier for more people to live sustainably, at school, at home, and in society.

Read more about the project on ElectriCITY’s website External link, opens in new window..